Flexible Electronics News

New Smart Hang-Tag from Thinfilm and Bedford Delivers Turn-Key Solution for NFC Mobile Marketing

ElastiTag features SpeedTap technology lowers barrier-to-entry for smart packaging, making NFC solutions accessible to brands

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Thin Film Electronics ASA (Thinfilm) announced a partnership with Bedford Industries, an innovative manufacturer of product ties, closures and identification tags. The two companies will integrate Thinfilm’s NFC SpeedTap technology into Bedford’s popular ElastiTag hang-tag product line to deliver turn-key intelligent-packaging solutions to consumer brand companies of all sizes as well as the broader FMCG (fast-moving consumer goods) market.   ElastiTag hang tags are unique marketing aids that ...

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